Background
Amar Bank (previously Bank Amar, as you’ll notice from the logo starting with ‘b’ then ‘a’ 🔍) is one of the first digital banks in Indonesia. I had the opportunity to design their logo in 2014, which kickstarted my career as a professional graphic designer.
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Kinda forgot about the logo type, but I think they asked to change it with a different font for the final logo.
Image source: 99designs.com
Brand Identity
I recently revisited this design, almost 10 years later, just to update the logo (unofficially) and for the purpose of updating my portfolio.
Logo Sign
The Amar Bank logo sign from the previous logo (left, middle) and the current one (right). The previous logo is the one I designed back then.
Image source (left to right): Bisnis.com, Warta Ekonomi, Antara News.
New Logo & Commercial Ads (2023)
Amar Bank recently introduced a slightly modified version of its logo and released new commercial ads.